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Dubai, United Arab Emirates, June 2, 2019
BNI UAE partners with Millennium Hotels & Resorts MEA to raise funds for Al Jalila Foundation’s basma Campaign

The Ramadan CSR campaign by the hospitality chain helps change the lives of thousands of people under the Taddamon Programme


Taddamon, the Corporate Social Responsibility programme initiated by Millennium Hotels and Resorts MEA, one of the fastest growing hotel management companies in the region, has positively increased donations during the holy month of Ramadan.

The company recently collaborated with BNI UAE (Business Network International - BNI is the world’s largest referral organization), and hosted a charity Iftar at Millennium Airport Dubai. Organized by BNI members in the UAE, the charitable Iftar raised a phenomenal amount of AED 65,000/- to donate to Al Jalila Foundation’s basma Campaign, a part of Millennium Hotels & Resorts MEA’s CSR initiative Taddamon. The Taddamon programme, which means ‘solidarity’ or ‘unity’ in English, is part of the Group’s Corporate Social Responsibility.

Attended by more than 350 members of the BNI Network along with their families, friends and colleagues, the event garnered a lot of goodwill with a private auction held to add to the funds already raised through profits from the Iftar. The auction in itself garnered AED 25,000/- bringing the total amount raised to AED 65,000/-

Embracing the spirit of giving, Millennium Hotels and Resorts MEA has partnered with Al Jalila Foundation since February 2018 resulting in the launch of the Taddamon programme that encourages guests staying at participating Millennium hotels the option to donate AED 5 to the non-profit organization. This year, participating properties have also pledged to donate AED 5 on every Iftar sold during the Holy Month of Ramadan to the Foundation’s annual fund-raising Ramadan campaign, basma. All the proceeds collected during the campaign will be used to support the Foundation’s pediatric programme Farah (happiness) to bring smiles to the faces of children with life-threatening diseases or debilitating illnesses.

Kevork Deldelian, Chief Operating Officer of Millennium Hotels & Resorts in the Middle East, said, “The extensive campaign planned for the Holy Month reflects the group’s commitment to its CSR strategy. The holy month of Ramadan is known for celebrating its spirit of interacting with the community and embracing the act of giving. We would like to thank BNI UAE for their association with Millennium Hotels and Resorts MEA in helping us play a role of giving back to the community.”

Bijay Rajnikantt Shah, National Director, BNI UAE, said, “It is the first time in the 15 year history of BNI in the UAE that we have organized a fund-raising Iftar during the holy month of Ramadan. We are glad we chose to partner with Millennium Hotels and Resorts MEA for this event. It was through Millennium Hotels and Resorts Taddamon campaign, we could help the less fortunate and deliver a positive impact in their lives.”

Sulaiman Baharoun, Director of Partnerships & Sustainability, Al Jalila Foundation, commented, “We are grateful to our partners, Millennium Hotels and Resorts MEA and the community members who came forward to support our Ramadan campaign which will go a long way to make a difference in the lives of sick children in need.”

About Millennium Hotels & Resorts

Millennium Hotels & Resorts plc is a dynamic, global hotel company, which owns, asset manages and/or operates over 130 hotels worldwide. With almost 40,000 rooms worldwide, the company is present on all continents with a portfolio of brands which serve different market segments, representing quality and value in every class.

From a single property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has expanded into various neighbouring destinations and is now recognised as one of the fastest growing regional hotel management companies in the Middle East & Africa. Along the way, the company has cultivated partnerships with reputable and respected owners. Millennium Hotels & Resorts currently operates 39 hotels, has 13 hotels due to open this year and 42 hotels in the pipeline across the region.

For more information, please visit www.millenniumhotels.com

About BNI (Business Network International) in the UAE

BNI is the largest global business network of its kind in the world. In the last twelve months, BNI’s 250,000+ Members generated over $15 billion USD in closed business from their BNI membership. That creates significant economic development, job creation, and entrepreneurship worldwide.

In the UAE, BNI has a community of over 500 members, all of whom are entrepreneurs or business development heads in their organizations based in the UAE. In the 15 years that BNI has operated in the UAE, it’s members have generated over AED 1.2 Billion in referral business amongst themselves.

As much as BNI has been around globally for over 34 years - it is just getting started. In the next decade, BNI will help shape the landscape of global business like never before. BNI’s goal is a future in which purpose-driven business leaders grow terrific businesses and, in so doing, support their families, provide good jobs for employees, and actively participate in their community.

BNI is developing cutting-edge technology, creating new global training programs, launching large global events, hiring exceptionally talented staff, and expanding into new regions – all with one goal: to make BNI Members worldwide more successful than they ever thought possible

For more information, please visit www.bni.ae