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    JEA organizes Jordanian firms' virtual participation in SIAL Canada

    October 18, 2020
    finance & economy

    Amman, Oct.17 (Petra) - The Jordanian Exporters Association (JEA) has organized the virtual participation of Jordanian companies in the SIAL Canada: International Food and Beverage Trade Show for the first time, through an electronic platform.
    The JEA’s president, Omar Abu Wishah, said the JEA's participation, which lasted five days, is the first event organized by the association aimed to maintain and strengthen the presence of Jordanian companies in foreign exhibitions, and open new markets to them.
    In a press statement issued on Saturday, he noted the firms' participation provided the food manufacturers the opportunity to meet virtually to do business and enhance partnership opportunities, amid the global spread of the coronavirus.
    The association will continue to participate in traditional exhibitions, in addition to taking part in virtual fairs, as they promote national products externally, according to Abu Wishah.
    The Canadian market, he said, is 'one of the most important' export markets for the Jordanian food industries sector due to the large presence of the Arab community, which constitutes a 'great' opportunity to increase the level of exports to Canada, in light of the existence of a free trade agreement (FTA) signed between the two countries.
    Jordan is linked with Canada with a free trade agreement since 2009 to raise the level of trade exchange and create new export opportunities for Jordanian products in foreign markets through the possibility of integration of origin with countries that share FTA with the two countries, he pointed out.
    Abu Wishah confirmed that the JEA will continue to provide services to Jordanian industrialists from various sectors to create export markets for their products and to create commercial opportunities in the export markets, which will have a direct impact on providing job opportunities and supporting the Kingdom's trade balance, he noted.
    Jordanian exports are the key to the Kingdom's economic growth, as they contribute to stimulating production and providing more job opportunities for Jordanians, in addition to enhancing the Kingdom's reserves of foreign currencies and attracting new investments, according to the JEA director.


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